Alix-Rose Cowie

I started my creative career when I graduated as an Art Director from AAA in 2008 and spent the next year at King James ad agency. For the last two years I've spent my week days as the Editor of the largest online South African creative showcase, Between 10and5, founded by Uno de Waal and Johann Schwella. Every day 10and5 features the latest work by local ad agencies and young design talent. On the weekends, or any chance I get, I take fashion photographs.

Alix-Rose ftook a few minutes to share some of her favorite art from StateoftheArt. Read her comments and get a first hand peek at how she chooses artwork.

If you could only have one piece of art in your life, what would it be?
It's impossible to choose, there are so many grand pieces I'd die for, but I'd have to say something sentimental like John Lennon's 'Imagine' album cover by Yoko Ono because he looks just like my dad.

How do you describe your personal style?


What do you collect?
Memories and cheap sunglasses.

What can't you live without?
The internet!

How does art inspire you, your life, your job?
Me - to make. In my life - to be aware. In my job - to find out more and to share.

Which artist would you most like to meet?

The Chinese contemporary artist Ai Weiwei or photographer Diane Arbus. I'd ask them both what the secret is to being fearless.

How long have you been a photographer and what got you started?

I've only been photographing for two years. I started because all I wanted to do was make pictures and it's the medium I relate to most.

What is your favorite piece of equipment?

I don't really use any equipment when I shoot. Just my camera and a 50mm lens.

Do you have any advice about buying and collecting photography?

Buy what you love.

What is the driving force behind Between 10and5?

To provide exposure for the very talented artists, illustrators, designers, photographers and creatives that we have in South Africa.

How do you decide what makes the cut?

Work must either be of great technical quality, interesting, relevant or conversation-sparking.

If you could have any piece of art on StateoftheART, regardless of price or size, what would it be and why?

I'd love Yolanda van der Mescht's Tokyo Noir series.

"I chose works that I'd like to have myself. Either because they're slightly strange in their colour, composition or content or because they remind me of something."